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North Park University - Chicago North Park University - Chicago

Make Your Annual Giving Appeal Less Spooky


Wednesday, October 31, 2018

Registration is closed. Thank you for your interest.

8:30 - 9:00am - Networking and Coffee
9am - Noon - Workshop

Half-Day Workshop: $90

About this session: Your annual appeals don't have to be the thing that goes bump in the night. Spend your Halloween morning learning to avoid a ghoulish response to your appeal by learning industry best practices, applying tips to increase readership, and convert lapsed and non-donors to financial supporters of your cause. We'll discuss annual fund goal setting, donor segmentation, strengthening your writing to appeal to individual donors, and begin planning and outlining your next appeal letter together. This workshop is ideal for those who have a busy holiday giving season and want to take their annual appeal to the next level of donor engagement.

About the Presenter: 

Sidney C. Freitag-Fey, MA, CFRE, Director, Development and Communications, Delta Institute

Sidney (Sid) has more than 14 years of resource development experience with expertise in individual giving (annual fund, major gifts, and planned giving); board relations and recruitment; grant writing and prospecting; corporate sponsorship; fundraising strategy; and marketing. Currently serving as the director of development and communications for the Delta Institute, an environmental consultancy nonprofit based in Chicago but focused on the Midwest, Sid previously was the director of marketing and development for Food Animal Concerns Trust, and a gifts officer for Heartland Alliance for Human Rights & Human Needs. He has worked for multiple Chicago-based social service agencies in steadily increasing development roles since 2006 after he completed his Peace Corps service in Mongolia. He served as adjunct faculty at Loyola University Chicago and has been a presenter for the Axelson Center since 2014. He is a Certified Fundraising Executive (CFRE), and a member of the Association of Fundraising Professionals and the Chicago Area Peace Corps Association.







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