How to Use Your Newsletter to Strengthen Relationships

Wednesday, April 15, 2020

8:30 - 9:00am - Networking and Coffee
9:00am - 11am - Workshop

Free Session - RSVP Required

(Please, no more than 2 individuals per organization)

About this session: E-newsletters are an exceptional way to shift relationships from the merely transactional to the truly interactive. Done right, e-newsletters can help brands develop emotional connections with subscribers. Join us to learn how you can make the most of the inbox, craft your brand story for maximum results, and ensure your e-newsletter ventures beyond boring into the fabulous.

About the Presenter:   Malayna Evans, PhD, Vice President of Marketing, PWR New Media

Malayna is a seasoned marketing executive with over ten years’ experience developing digital marketing campaigns for public, private, and nonprofit organizations across diverse verticals. As a strategist, writer, storyteller, and relationship builder, Malayna has helped brands craft, execute and amplify stories and content that increases positive exposure, establishes credibility, and engages target audiences. She’s earned her Ph.D. from the University of Chicago and has master’s degrees from University of Illinois at Chicago and University of Chicago.